Portfolio

My portfolio of work

Articles, case studies, and work examples from my career as a User Experience Designer in Adelaide, South Australia.

Gestalt Principles and the Laws of UX: a guide to usable interface design

A practical guide to applying Gestalt principles and the Laws of UX — with concrete UI applications for each principle, so the theory turns into something you can actually ship.

Design UX Research

Case Study

OC Real Estate Website

Complete rebuild of OC Real Estate's digital platform — from a legacy system to a modern headless Next.js website connecting 7 APIs, 10,000+ properties, and 150+ staff across multiple offices.

Design UX Research Code

Case Study

Palumbo Property Developer Website

A modern headless website for one of Adelaide's longest-running property developers — 14 custom components, a fully managed Sanity CMS, and a 4-week delivery from kickoff to go-live.

Design UX Research Code

Article

A Practical Guide to the Design Thinking Double Diamond Approach for UX

How to actually run the Double Diamond as a working UX team — Discover, Define, Develop, Deliver — with concrete activities, outputs, and the traps to avoid in each phase.

UX Research Design

Case Study

Home Efficiency Australia

A fast-tracked Framer website redesign — turning a jargon-heavy, scattered site into a clear conversion pathway with social proof and monetisation built in from day one. Delivered in 4 weeks.

Design UX Research

Case Study

loOt Mobile App UX & UI Design

100+ native app screens, a complete Figma design system with 87 reusable components, and custom illustrations for a fintech startup helping young Australians save and invest towards home ownership.

Design UX Research AI

Case Study

Tiimely Home Website

Complete redesign and rebuild of Tiimely Home's marketing site after the Tic:Toc rebrand — covering brand expression, conversion paths, broker offerings, and a Figma design system tied to React + Next.js.

Design UX Research

Case Study

Tic:Toc Home Loans Website

Multiple iterations of Tic:Toc's award-winning consumer website — strategy, design, and build, focused on conversion at every step.

Design UX Research

Case Study

Venture Far Travel Website

Brand-led design for a curated adventure travel startup — photography-first layouts, an elegant black and white identity, and a strong content-led IA.

Design UX Research

Case Study

Case Study: SouthAustralia.com Website

Mobile-first redesign of the official South Australian tourism website — magazine-style content, ATDW data integration, and a location-led information architecture.

Design UX Research

Case Study

Adelaide Oval Website

Redesign of the Adelaide Oval website — events, function spaces, and a showcase of the iconic grounds and historic stadium.

Design UX Research

Case Study

Elders Real Estate Website

National real estate website with hundreds of office microsites and a property search engine built for mobile-first use.

Design UX Research

Project

Design Systems Experience

A decade of building Design Systems — from Storybook + Ant Design to token-driven Figma libraries that drive React, Tailwind, and shadcn/ui in production.

Design Productivity

Article

Forbes Top 50 AI 2024 Dataset

A reference dataset built from the Forbes 2024 Top 50 AI Companies list — primary focus, funding, and target user, with a quick read on where the money and the product categories are clustering.

AI Documentation