Portfolio

My portfolio of work

Articles, case studies, and work examples from my career as a User Experience Designer in Adelaide, South Australia.

Gestalt Principles and the Laws of UX: a guide to usable interface design
Article

Gestalt Principles and the Laws of UX: a guide to usable interface design

A practical guide to applying Gestalt principles and the Laws of UX — with concrete UI applications for each principle, so the theory turns into something you can actually ship.

Design UX Research
OC Real Estate Website
Case Study

OC Real Estate Website

Complete rebuild of OC Real Estate's digital platform — from a legacy system to a modern headless Next.js website connecting 7 APIs, 10,000+ properties, and 150+ staff across multiple offices.

Design UX Research Code
Palumbo Property Developer Website
Case Study

Palumbo Property Developer Website

A modern headless website for one of Adelaide's longest-running property developers — 14 custom components, a fully managed Sanity CMS, and a 4-week delivery from kickoff to go-live.

Design UX Research Code
A Practical Guide to the Design Thinking Double Diamond Approach for UX
Article

A Practical Guide to the Design Thinking Double Diamond Approach for UX

How to actually run the Double Diamond as a working UX team — Discover, Define, Develop, Deliver — with concrete activities, outputs, and the traps to avoid in each phase.

UX Research Design
Home Efficiency Australia
Case Study

Home Efficiency Australia

A fast-tracked Framer website redesign — turning a jargon-heavy, scattered site into a clear conversion pathway with social proof and monetisation built in from day one. Delivered in 4 weeks.

Design UX Research
loOt Mobile App UX & UI Design
Case Study

loOt Mobile App UX & UI Design

100+ native app screens, a complete Figma design system with 87 reusable components, and custom illustrations for a fintech startup helping young Australians save and invest towards home ownership.

Design UX Research AI
Tiimely Home Website
Case Study

Tiimely Home Website

Complete redesign and rebuild of Tiimely Home's marketing site after the Tic:Toc rebrand — covering brand expression, conversion paths, broker offerings, and a Figma design system tied to React + Next.js.

Design UX Research
Tic:Toc Home Loans Website
Case Study

Tic:Toc Home Loans Website

Multiple iterations of Tic:Toc's award-winning consumer website — strategy, design, and build, focused on conversion at every step.

Design UX Research
Venture Far Travel Website
Case Study

Venture Far Travel Website

Brand-led design for a curated adventure travel startup — photography-first layouts, an elegant black and white identity, and a strong content-led IA.

Design UX Research
Case Study: SouthAustralia.com Website
Case Study

Case Study: SouthAustralia.com Website

Mobile-first redesign of the official South Australian tourism website — magazine-style content, ATDW data integration, and a location-led information architecture.

Design UX Research
Adelaide Oval Website
Case Study

Adelaide Oval Website

Redesign of the Adelaide Oval website — events, function spaces, and a showcase of the iconic grounds and historic stadium.

Design UX Research
Elders Real Estate Website
Case Study

Elders Real Estate Website

National real estate website with hundreds of office microsites and a property search engine built for mobile-first use.

Design UX Research
Design Systems Experience
Project

Design Systems Experience

A decade of building Design Systems — from Storybook + Ant Design to token-driven Figma libraries that drive React, Tailwind, and shadcn/ui in production.

Design Productivity
Forbes Top 50 AI 2024 Dataset
Article

Forbes Top 50 AI 2024 Dataset

A reference dataset built from the Forbes 2024 Top 50 AI Companies list — primary focus, funding, and target user, with a quick read on where the money and the product categories are clustering.

AI Documentation
XAI Validate (Tiimely Decide) SaaS User Interface
Locked Contact to view
Case Study

XAI Validate (Tiimely Decide) SaaS User Interface

SaaS user interface design for an explainable AI decisioning platform — protected case study available on request.

Design AI
Case Study: Landing Page Conversion Rate Optimisation
Locked Contact to view
Case Study

Case Study: Landing Page Conversion Rate Optimisation

A CRO case study walking through research, hypothesis design, experimentation, and measured lift — protected case study available on request.

UX Research Design
User Interface Examples
Case Study

User Interface Examples

A portfolio of UI design work across sport, legal, energy, and aged care — Finlaysons, Port Adelaide FC, Adelaide Crows, ElectraNet, Resthaven, McMahon Services, Canberra Raiders, and more.

Design
Branding & Graphic Design
Case Study

Branding & Graphic Design

A collection of branding and graphic design work including logo design, print collateral, and brand identity systems.

Design
Media Intelligence Co Website
Case Study

Media Intelligence Co Website

Creative direction and UI design for Media Intelligence Co's website — built with the Atomix team.

Design
Buddy IoT Website
Case Study

Buddy IoT Website

UX strategy and UI design for Buddy, an IoT startup connecting hardware to the cloud for real-time decision making — including custom illustrations and icons.

Design UX Research
Sydney Swans Membership Website
Case Study

Sydney Swans Membership Website

UX strategy and UI design for the Sydney Swans' membership e-commerce website — including a membership comparison screen and complex artwork effects.

Design UX Research
Tic:Toc Enterprise Website
Case Study

Tic:Toc Enterprise Website

UI design and UX strategy for Tic:Toc's enterprise-facing website — showcasing the company's B2B lending products and technology platform.

Design UX Research
Baker Young Website
Case Study

Baker Young Website

UI design and creative direction for Baker Young — a financial advisory firm helping clients from individual share holdings to multi-million dollar portfolios.

Design

Like to have a chat?

Always happy to talk about product, design systems, conversion, or building teams that ship.

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