OC Real Estate Website
Complete rebuild of OC Real Estate's digital platform — from a legacy system to a modern headless Next.js website connecting 7 APIs, 10,000+ properties, and 150+ staff across multiple offices.
OC Real Estate is a premium property agency serving Adelaide and Regional South Australia. Following their rebrand, they needed a digital platform that could manage multi-office operations while maintaining a premium client experience.
OC’s old site was built on legacy code that had poor experience and was too complex to manage in-house. Even small updates could require a developer. Following the top-notch rebrand by Identity Marketing, the goal wasn’t just a new look — it was a full digital rebuild.
The team needed a system that could connect seven APIs and still deliver a smooth experience with 10,000+ properties and over 150+ staff members.
My role
- Digital Strategy — brand and digital strategy workshops to align the site with OC’s new direction.
- UX Design Lead — sitemap, UX sessions, wireframes, and co-designed Figma flows for each audience.
- Design Systems — component library in Figma tied to the production codebase.
- Development — Next.js build, Sanity CMS implementation, all API integrations.
Delivery
Stats
| 1 | Complete rebuild from legacy system to modern headless React.js website |
| 7 | API integrations delivered — properties, reviews, agents, CRM, auctions, inspections, maintenance |
| 16 | Week delivery from strategy workshops to launch |
Discovery & Strategy
We kicked off with brand and digital strategy workshops to align the site experience with OC’s new direction. Sitemap and UX sessions mapped how each audience — buyers, sellers, investors, and property managers — would find what they need and convert.
Co-designed wireframes in Figma and a running development backlog of features ensured the project would achieve the set goals.
Design & Build
We delivered a modern platform using Next.js and Sanity CMS. The system connects Property API, Domain Insights, AgentBox, REA reviews, live auctions, maintenance forms, and inspection reports — all working seamlessly across multiple offices.
A custom CMS was built so the OC team can manage everything themselves without developer involvement.
Outcome
A scalable platform that works flawlessly, gives the OC team full control to easily add and edit content, and maintains the premium feel their clients expect.
See the live site at ocre.com.au.