Some great brands I have been lucky enough to work with
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Expertise
What I help businesses with day to day.
User Interface (UI) & Product Design
Hands-on UI design for websites, apps, and software. Specialties include Design Systems and usability.
User Experience (UX) & Strategy
Empathic problem-solving. Specialties include Design Thinking, UX Strategy, and Conversion Rate Optimisation.
Website & App Development
Modern, performant websites and apps built end-to-end. From design to deployment, with AI-assisted workflows and a focus on shipping.
Product Management & Innovation
20+ years of front-end tech experience. Solution design, strategic planning, MarTech integration, and AI agent implementation.
Featured work
Gestalt Principles and the Laws of UX: a guide to usable interface design
A practical guide to applying Gestalt principles and the Laws of UX — with concrete UI applications for each principle, so the theory turns into something you can actually ship.
OC Real Estate Website
Complete rebuild of OC Real Estate's digital platform — from a legacy system to a modern headless Next.js website connecting 7 APIs, 10,000+ properties, and 150+ staff across multiple offices.
Palumbo Property Developer Website
A modern headless website for one of Adelaide's longest-running property developers — 14 custom components, a fully managed Sanity CMS, and a 4-week delivery from kickoff to go-live.
A Practical Guide to the Design Thinking Double Diamond Approach for UX
How to actually run the Double Diamond as a working UX team — Discover, Define, Develop, Deliver — with concrete activities, outputs, and the traps to avoid in each phase.
Tools I frequently use
The day-to-day stack — design, research, productivity, and AI.
Latest articles
Writing on UX, design systems, and how to actually ship work that converts.
Gestalt Principles and the Laws of UX: a guide to usable interface design
A practical guide to applying Gestalt principles and the Laws of UX — with concrete UI applications for each principle, so the theory turns into something you can actually ship.
A Practical Guide to the Design Thinking Double Diamond Approach for UX
How to actually run the Double Diamond as a working UX team — Discover, Define, Develop, Deliver — with concrete activities, outputs, and the traps to avoid in each phase.
Forbes Top 50 AI 2024 Dataset
A reference dataset built from the Forbes 2024 Top 50 AI Companies list — primary focus, funding, and target user, with a quick read on where the money and the product categories are clustering.
Like to have a chat?
Always happy to talk about product, design systems, conversion, or building teams that ship.