Case Study
Elders Real Estate Website
National real estate website with hundreds of office microsites and a property search engine built for mobile-first use.
Design UX Research
Elders Real Estate was a great challenging website, with hundreds of offices around Australia, all requiring their own microsite. The key feature was an extensive property search engine requiring an amazing mobile experience.
My role
Led UX strategy across the entire experience — including the complex property search interface, micro-sites for each individual office, and a highly customised mobile experience that put listings front and centre.
Completed the UI design end-to-end, extending Elders’ brand guidelines into a digital design language that worked across hundreds of franchise offices without losing brand consistency.
All work was completed with the talented team at atomix.com.au.