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Ā© Jamie Esterman 2024
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About

Hi, I am Jamie šŸ‘‹

Design leader & thinker, passionate about user & customer experience and the positive impact it can have on businesses and their customers.

About me

Director at Crumb. – where strategic thinking meets exceptional execution to create digital experiences that convert, scale, and drive measurable outcomes.

I love coaching teams to design seamless digital experiences that are not only creative, but driven by behavioural science, data and research.

Always enjoying the end-to-end process, I thrive on strategy, user experience, creative, content, development and marketing enablement - but I specialise in the user interface, usability and conversion.

I’m proud to have worked on many household name brands and organisations including QANTAS, Bendigo Bank, Tic:Toc Home Loans, SouthAustralia.com, Adelaide Oval, Elders Real Estate, Adelaide Zoo, Resthaven, Sydney Swans, Elders, Electranet, UniSA, South Australian Tourism Commission, Adelaide Crows, Port Adelaide Power, Canberra Raiders and The Hospital Research Foundation.

Previously a judge for the Australian Web Awards, I take pride in sharing my expertise and knowledge to mentor and coach other creatives.

As a design thinker and creative leader with a strong technical background, I can both visualise what your experience should look like and understand the logistics and technical detail required to make it work.

More recently I have been up-skilling in Figma Design Systems, building Figma components with front-end tokens and automating design to engineering handoff. Read more about it here.

Like to have a chat? Please reach out on LinkedIn

Favourite podcasts, blogs & books

Some of my favourite content

Muzli
Tool
muz.li
Inside Design
Blog
www.invisionapp.com
Design Better Podcast
Podcast
podcasts.apple.com
Design Better
BlogeBooks
www.designbetter.co
Leaders Eat Last
Blog
www.amazon.com.au
Design of Everyday Things
Book
www.amazon.com.au
Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability
Book
www.amazon.com.au
NNG
Blog
www.nngroup.com
Smashing Magazine
Blog
www.smashingmagazine.com
Awwwards
BlogInspo
www.awwwards.com
Dribbble
Inspo
dribbble.com
Superhuman AI Newsletter
NewsletterAI
www.superhuman.ai
AI Tool Report
NewsletterAI
aitoolreport.com
The Run Down AI
AINewsletter
www.therundown.ai

Tool stack

The tools I love and use every day to organise, design and explore.

Tool stack

Figma
Design
figma.com
Sketch
Design
www.sketch.com
JIRA
Productivity
www.atlassian.com
Confluence
ProductivityDocumentation
www.atlassian.com
ChatGPT
Productivity
chat.openai.com
Gemini
Productivity
gemini.google.com
Adobe Creative Suite
Design
www.adobe.com
Dovetail
UX Research
dovetail.com
Notion
DocumentationProductivity
www.notion.so
Miro
Visual Collaboration
miro.com
Whimiscal
Visual Collaboration
whimsical.com
Streamline
Design
www.streamlinehq.com
Font Awesome
Design
fontawesome.com
TinyPNG
Image Optimisation
tinypng.com
OMGSVG
Image Optimisation
svgomg.net
Google Analytics
Conversion Rate Optimisation
marketingplatform.google.com
Google Tag Manager
Conversion Rate Optimisation
tagmanager.google.com
Hotjar
Conversion Rate Optimisation
www.hotjar.com

Featured work

Forbes Top 50 AI 2024 DatasetForbes Top 50 AI 2024 Dataset
Forbes Top 50 AI 2024 Dataset
Gestalt Principles and the Laws of UX: a guide to usable interface designGestalt Principles and the Laws of UX: a guide to usable interface design
Gestalt Principles and the Laws of UX: a guide to usable interface design
Tiimely Home WebsiteTiimely Home Website
Tiimely Home Website
A Practical Guide to the Design Thinking Double Diamond Approach for UXA Practical Guide to the Design Thinking Double Diamond Approach for UX
A Practical Guide to the Design Thinking Double Diamond Approach for UX
Case Study: SouthAustralia.com WebsiteCase Study:
Case Study: SouthAustralia.com Website
Design Systems ExperienceDesign Systems Experience
Design Systems Experience
Elders Real EstateElders Real Estate
Elders Real Estate
XAI Validate (Tiimely Decide) SaaS User Interface šŸ”’XAI Validate (Tiimely Decide) SaaS User Interface šŸ”’
XAI Validate (Tiimely Decide) SaaS User Interface šŸ”’
Case Study: Landing Page Conversion Rate Optimisation šŸ”’Case Study: Landing Page Conversion Rate Optimisation šŸ”’
Case Study: Landing Page Conversion Rate Optimisation šŸ”’
Venture Far Travel WebsiteVenture Far Travel Website
Venture Far Travel Website
Tic:Toc Home Loans WebsiteTic:Toc Home Loans Website
Tic:Toc Home Loans Website
Adelaide Oval WebsiteAdelaide Oval Website
Adelaide Oval Website

View all work