Case Study
Adelaide Oval Website
Redesign of the Adelaide Oval website — events, function spaces, and a showcase of the iconic grounds and historic stadium.
Design UX Research
With a focus on providing event attendees with useful information and enabling users to easily book function spaces, the redesigned Adelaide Oval website beautifully showcases the iconic grounds and the historic stadium.
My role
Led UX strategy across a complex information architecture spanning events, functions, facilities, and stadium tours — each with its own schema type and audience expectations.
Provided Creative Direction across photography selection, layout, and overall tone of the digital presence, and completed the UI Design for desktop and mobile breakpoints.
All work was completed with the talented team at atomix.com.au.