Home Efficiency Australia
A fast-tracked Framer website redesign — turning a jargon-heavy, scattered site into a clear conversion pathway with social proof and monetisation built in from day one. Delivered in 4 weeks.
Home Efficiency Australia helps Australians find the most effective home energy upgrades using a simple score that shows which improvements save the most.
Their previous website buried a strong mission under jargon and scattered content. Visitors couldn’t tell what the organisation did, let alone take action. Multiple disconnected forms sent users in different directions. No social proof. No clear journey.
My role
- Digital Strategy — approached the redesign as both a clarity problem and a commercial opportunity.
- UX Design Lead — information architecture, user flows, and conversion pathway design.
- UI Design Lead — clean, accessible visual design built in Framer.
- Design Systems — component-based system for ongoing content management.
Delivery
Stats
| 4 weeks | Fast-tracked design and build delivered under timeline |
| 2 | Monetisation pathways added, enabling direct user-to-lead conversion |
Challenge
We approached the redesign as both a clarity problem and a commercial opportunity. The goal: turn educational content into a conversion pathway that didn’t exist before.
Design & Build
We designed and built a completely new website in Framer in just 4 weeks. The new experience guides users from understanding their Home Energy Score to taking practical next steps — with social proof and monetisation pathways built in from day one.
Client feedback
“I can’t recommend the team at Crumb highly enough. They’ve been an incredible partner for ValAi — responsive, creative, and genuinely invested in our success.
Working with Mel and Jamie has been seamless from day one. They’ve taken the time to deeply understand our brand, audience, and objectives. What stands out most is their mix of strategic clarity and practical execution — they don’t just give advice, they make things happen.
As a fast-growing climate tech company, it’s vital to have partners we can trust with our message and momentum. Crumb continues to deliver.”
Allys Todd — Founder & CEO, ValAi & Home Efficiency Australia
Outcome
Clearer messaging, a cohesive journey, and a digital foundation ready to scale.
See the live site at homeefficiencyaustralia.com.